Designing beautiful spaces that embrace life’s everyday moments.

Inspired by nature, suited to your lifestyle.

Our boutique interior design studio curates beautiful, functional designs that align with your lifestyle and enhance your wellbeing and connection to nature. We bring simplicity, calm and comfort to your busy life without sacrificing beauty and style.

Let’s create something memorable…

Elina’s Scandinavian roots have heavily influenced a design philosophy that centers on functionality paired with understated, elegant spaces that are convivial, warm and connect people. It is mindful spaces that promote an opportunity to share stories and create memories.

Create new memories: book your complimentary discovery call now!

Meet Elina

Raised in a small town in the north of Sweden, Elina has called Annapolis, MD home since 2013. As a child, she spent much time outdoors and developed a love for nature, togetherness and storytelling. An engineer by trade, Elina understands the technical details that are required to bring projects of all sizes and scales from conception to successful completion. She truly believe that our surrounding impact our day-to-day life, and crating a comfortable and serene place to live provides us with a sense of peace and well being. Elina’s goal is to tell your story through design by seamlessly blending elements of the past with the present, and find creative ways to make your home feel unique and timeless. With an abundance of creative energy, she prides herself on walking clients through each step of the process.

“Your home is a natural reflection of you. How you live your life and the memories you are creating.” 

— Elina

  • “We are so happy with the feeling and the flow in our home and we could not be more grateful for Elina’s work.”

    FOX LANE PROJECT

  • "Elina helped us visualize and transform our small and outdated kitchen into our dream, minimalistic and functional open space. She has a great eye for use of space and small accents that can completely transform any room. She listens carefully to her clients' needs and concerns while being able to help shape the overall vision of the project."

    PLATTNER COURT PROJECT

  • "Working with SIMPLCITY by elina was a delightful experience. Elina's collaboration on designing two bathrooms was marked by her exceptional ability to balance aesthetics with budget considerations. With a keen eye for design and a deep understanding of your financial parameters, she curated selections that were both visually stunning and financially feasible. Her warmth and openness create a comfortable atmosphere where clients feel valued and understood."

    PYTCHLEY RUN PROJECT

  • "Elina has guided us through our new build with an abundance of kindness and patience. From space planning to lighting design and kitchen- & bath designs, she has provided invaluable input and designs. Elina improved the function and storage throughout a large section of our home, and both our architect and builder agreed that her expertise was invaluable. We strongly recommend investing in work with SIMPLICITY by elina as her priceless insight into how a space will be "lived" sets her apart from others in the field."

    CAMBRIDGE PROJECT

  • Design Services

    We understand that every project is unique and therefore offer a variety of services for both residential and commercial spaces. From consultations for styling and furnishing a single room to full service designs for larger spaces, we provide bespoke solutions, project management, and oversight from concept through final installation.

  • Design Process

    A thoughtful interior design process is the roadmap to realizing the vision for our clients. We know that strong organization and communication on our end makes life a breeze on yours. We take the time to get to know you, your values, and aspirations to create a design narrative that tells your unique story, resulting in simple, elegant and memorable spaces.

Services + Process