Designing beautiful spaces for everyday living.

Inspired by nature. Designed for your lifestyle.

Our boutique interior design studio curates beautiful, functional spaces that align with your lifestyle and nurture your well-being. Rooted in simplicity and inspired by nature, we bring calm, comfort, and timeless style to your everyday life - without ever sacrificing beauty.

Let’s create something memorable…

Elina’s Scandinavian roots inspire a design philosophy grounded in functionality and understated elegance. Her spaces are warm, inviting, and designed to bring people together - mindful environments that encourage connection, storytelling, and lasting memories.

Create new memories - book your complimentary discovery call now!

ELINA DONALDSON - Owner & Principal Designer

Elina is passionate about helping busy families and professionals create stylish, functional homes that feel warm, inviting and uniquely personal. Raised in northern Sweden and now based in Annapolis, MD, her design philosophy is rooted in nature, simplicity, and storytelling.

At the heart of her work is a simple mission: to create homes that clients truly love to live in - homes that reflect who they are, how they live and the memories they’re making along the way. She believes our surroundings deeply influence how we feel every day and that a well-designed home should offer comfort, clarity and connection.

With a background in engineering, logistics, and product development, Elina approaches each project with creativity, structure and a deep respect for process. She is known for her ability to balance aesthetics with function and for guiding clients through every step with care and clarity.

Inspired by nature, simplicity and the stories that make each family unique, Elina designs homes that are warm, layered, and intentionally personal.

OUR MISSION

DESIGNING BEAUTIFUL SPACES FOR EVERYDAY LIVING

“Your home reflects who you are, how you live, and the memories you’re making along the way.” 

— Elina

  • "Elina completely transformed our home with a stunning new kitchen and an updated living room. She worked closely with us to bring our vision to life, expertly led the space planning, and ensured every detail was perfect. We couldn’t be happier with the beautiful results!"

    WEST ANNAPOLIS PROJECT

  • “We’re absolutely thrilled with the flow and feel of our home, and we couldn’t be more grateful for Elina’s incredible work. By adding a wide pass-through window between the screened porch and the kitchen, she created a amazing indoor-outdoor connection.”

    FOX LANE PROJECT

  • "Elina helped us visualize and transform our small and outdated kitchen into our dream, minimalistic and functional open space. She has a great eye for use of space and small accents that can completely transform any room. She listens carefully to her clients' needs and concerns while being able to help shape the overall vision of the project."

    PLATTNER COURT PROJECT

  • "Working with SIMPLCITY by elina was a delightful experience. Elina's collaboration on designing two bathrooms was marked by her exceptional ability to balance aesthetics with budget considerations. With a keen eye for design and a deep understanding of your financial parameters, she curated selections that were both visually stunning and financially feasible. Her warmth and openness create a comfortable atmosphere where clients feel valued and understood."

    PYTCHLEY RUN PROJECT

  • "Elina has guided us through our new build with an abundance of kindness and patience. From space planning to lighting design and kitchen- & bath designs, she has provided invaluable input and designs. Elina improved the function and storage throughout a large section of our home, and both our architect and builder agreed that her expertise was invaluable. We strongly recommend investing in work with SIMPLICITY by elina as her priceless insight into how a space will be "lived" sets her apart from others in the field."

    CAMBRIDGE PROJECT

  • Design Services

    We offer a range of design services for both residential and commercial spaces tailored to fit your needs, style, and lifestyle. Whether you're furnishing a single room, refreshing your home, or starting a full-scale remodel, we provide thoughtful solutions, expert guidance, and hands-on support from concept to final installation.

  • Design Process

    A thoughtful interior design process is the roadmap to realizing the vision for our clients. We know that strong organization and communication on our end makes life a breeze on yours. We take the time to get to know you, your values, and aspirations to create a design narrative that tells your unique story, resulting in simple, elegant and memorable spaces.

Design Process